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Upcoming investigate could explore the effects of digital shelf placement, qualified advertising and marketing, and algorithmic bias on PL results, shedding gentle on how these tactics impact consumer selection-producing and retailer functionality within an progressively electronic landscape.
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Further more study could take a look at how promoting efficiency may differ by PL tier. Knowledge the prolonged-time period impression of PL advertising and marketing on PL equity would supply precious click insights for the two merchants and researchers.
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